Staying Motivated as a WBO During the Pandemic and Beyond
The COVID-19 pandemic changed the playing field for many business owners. With purchasing power taking a dive, staying afloat has become a challenge. Although the virus is still around, vaccination efforts are creating light at the end of the tunnel. What does this mean for a woman business owner during the pandemic?
To stay motivated, women business owners need to make an extra effort. While some of them are going strong, others are struggling to make ends meet. Regardless of your current position, the right attitude can help your business move forward.
Let's take a look at a few simple ways for a woman business owner to stay motivated during the pandemic.
1. Keep Your Initial Goals in Mind
To stay motivated when your business isn't doing too well is always tough. However, you need to remember why you started it in the first place. Your initial goals didn't change. Then why should you give up on them?
Throughout their careers, entrepreneurs have to survive numerous drawbacks. Think about COVID-19 as another bump on the road. Slow down and drive over it carefully. You are bound to find something better on the other side.
2. Hold on to Your Market Share
The pandemic opened up new possibilities for larger companies to steal market share. When small businesses stop trying to survive the pandemic, enterprises step in.
You've invested an immense effort in your company. Why would you let another one steal your clientele simply because you are having a not-so-good year?
The pandemic motivated 96% of entrepreneurs to start a business. If you let them, these new business owners will become your competitors.
3. Set New Goals
Although the pandemic changed the world, it didn't stop Earth from spinning. Even if you work in a highly-affected industry like entertainment, you can still survive. All you need to do is adjust your goals to the current situation.
It's possible to reinvent your business to suit the COVID-19 environment without closing down. Review your target audience's needs and set new goals. Perhaps, all you need to do is take a fresh look at the old tactics.
An impressive 92% of small businesses reinvented themselves during the pandemic. You can do it too!
4. Look to Others for Inspiration
While the pandemic hurt some businesses, hardly all of their owners lost motivation. Be it a small nearby bakery, which powers up its digital presence and arranges door-to-door delivery, or popular brands, who organize online concerts, good examples are always available. They can help you find the inspiration you need to keep going strong.
5. Go Over the Positive Things
What are the benefits of running your own business? How can keeping your company afloat help people? Do you enjoy the independence and satisfaction that come with being a woman business owner, even during a pandemic?
Keep reviewing the positive things, and you'll find yourself motivated to continue trying.
6. Remember That the Pandemic Will End
Even though it took a long while for humanity to conquer the virus, the end of the battle is near. While the world will never be the same, people will still need the same things they needed back in 2019.
By the time it happens, you want to be in the saddle. So do what it takes to stay motivated and inspired.
7. Read This Article One More Time
When you face continuous business-related hardships, it's easy to feel lost and unmotivated. Motivation is like brushing your teeth. It only works when you do it daily (hopefully, twice a day).
Whenever you need a little extra push forward, you can always go over the above advice. No matter what happens in the world, it always works.
Being a woman business owner during the pandemic has been extremely difficult. At Pailor, we can help women business owners succeed with community and an extra hand. Join us for more information on how we can be a source of support.